{"id":91133,"date":"2022-10-23T12:42:01","date_gmt":"2022-10-23T15:42:01","guid":{"rendered":"https:\/\/www.informelitoral.com.ar\/?p=91133"},"modified":"2022-10-23T12:42:01","modified_gmt":"2022-10-23T15:42:01","slug":"whirlpool-fabricara-lavarropas-en-la-argentina-para-la-region","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/whirlpool-fabricara-lavarropas-en-la-argentina-para-la-region\/","title":{"rendered":"Whirlpool fabricar\u00e1 lavarropas en la Argentina para la regi\u00f3n"},"content":{"rendered":"

Con la mira puesta en asegurarse el acceso a los d\u00f3lares que necesita para importar, Whirlpool complet\u00f3 en tiempo r\u00e9cord la puesta en marcha de una planta de lavarropas en Pilar, que\u00a0demand\u00f3 una inversi\u00f3n de US$52 millones.\u00a0<\/strong>En la filial local del gigante norteamericano sostienen que la decisi\u00f3n de elegir la Argentina se explica porque se trata de su tercer mercado m\u00e1s importante de la regi\u00f3n, detr\u00e1s de Brasil y M\u00e9xico. Pero tambi\u00e9n\u00a0admiten que fabricar en el pa\u00eds es la mejor manera de asegurar el abastecimiento<\/strong>\u00a0de las otras l\u00edneas -b\u00e1sicamente heladeras- que importan desde el exterior.<\/p>\n

\u201cLa Argentina es un mercado muy importante para la compa\u00f1\u00eda y tambi\u00e9n influye que, en el mercado local, los lavarropas de carga frontal representan m\u00e1s del 60% de las ventas, mientras que Brasil el 80% del negocio est\u00e1 en los equipos de carga superior, por eso la decisi\u00f3n es que la Argentina se convierta en un centro para abastecer a toda la regi\u00f3n. No hay que perder de vista que la distancia de San Pablo a Buenos Aires es menor a la que separa de la mayor\u00eda de las capitales del nordeste de Brasil\u201d, explic\u00f3 Joao Carlos Brega, VP Global y presidente de Whirlpool Latinoam\u00e9rica en una entrevista con\u00a0La Naci\u00f3n.<\/em><\/p>\n

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En Whirlpool destacan que el proyecto en Pilar contempla la producci\u00f3n de 300.000 lavarropas al a\u00f1o, con un alto componente de insumos y partes de producci\u00f3n nacional. \u201cLos lavarropas que vamos a fabricar en la Argentina son productos globales, similares a los que tenemos en Europa o la India y\u00a0estamos trabajando con los proveedores para que en plazo de entre 18 y 24 meses el 70% de los insumos sean de producci\u00f3n nacional, lo que nos va a permitir asegurar que no se va a romper la cadena de suministros\u201d, explic\u00f3 Brega.<\/strong><\/p>\n

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\n
\n
\n
\"La
La planta de Whirlpool en Pilar demand\u00f3 una inversi\u00f3n de US$52 millones<\/figcaption><\/figure>\n<\/div>
<\/figcaption><\/figure>\n<\/section>\n<\/div>\n

El n\u00famero uno de Whipool para la regi\u00f3n adem\u00e1s destac\u00f3 que el proyecto en Pilar tambi\u00e9n tiene un foco puesto en la exportaci\u00f3n y aseguran que la planta de Pilar le permitir\u00e1 a la empresa convertirse en el mayor exportador de electrodom\u00e9sticos del pa\u00eds.\u00a0<\/strong>\u201cCuando decidimos avanzar con el proyecto, nos sentamos con los tres niveles de gobierno, municipal, provincial y nacional, y obviamente recibimos el apoyo, no solo por la inversi\u00f3n que estamos haciendo sino tambi\u00e9n vamos a exportar lavarropas, principalmente a Brasil, por un valor de US$50 millones anuales en un momento en que el pa\u00eds necesita generar d\u00f3lares\u201d, se\u00f1al\u00f3 Brega.<\/strong><\/p>\n

El n\u00famero uno de Whirlpool para la regi\u00f3n adem\u00e1s destaca que la coyuntura econ\u00f3mica local, con catorce tipos de cambios y una inflaci\u00f3n acerc\u00e1ndose a los tres d\u00edgitos, no alcanz\u00f3 para disuadir este proyecto.<\/p>\n

\u201cEstamos en la Argentina hace m\u00e1s de 30 a\u00f1os y\u00a0estamos acostumbrados a la volatilidad que hay en Latinoam\u00e9rica.\u00a0<\/strong>Para nosotros no es una novedad. Y localmente no estamos viendo ni una retracci\u00f3n del mercado y tampoco un gran\u00a0boom\u00a0<\/em>de ventas, sino un crecimiento que acompa\u00f1e al crecimiento vegetativo de la poblaci\u00f3n\u201d, destac\u00f3 el ejecutivo de origen brasile\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"

La empresa multinacional invirti\u00f3 US$52 millones en una planta en Pilar para abastecer a otros mercados latinoamericanos y no tener problemas para importar<\/p>\n","protected":false},"author":2,"featured_media":91134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1594,7],"tags":[486,641],"class_list":{"0":"post-91133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"category-nacionales","9":"tag-empresas","10":"tag-inversion"},"yoast_head":"Whirlpool fabricar\u00e1 lavarropas en la Argentina para la regi\u00f3n - Informe Litoral<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informelitoral.com.ar\/whirlpool-fabricara-lavarropas-en-la-argentina-para-la-region\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whirlpool fabricar\u00e1 lavarropas en la Argentina para la regi\u00f3n - 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