{"id":89080,"date":"2022-10-07T10:44:32","date_gmt":"2022-10-07T13:44:32","guid":{"rendered":"https:\/\/www.informelitoral.com.ar\/?p=89080"},"modified":"2022-10-07T10:44:54","modified_gmt":"2022-10-07T13:44:54","slug":"netflix-como-impacto-la-restriccion-y-el-concepto-de-casa-extra","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/netflix-como-impacto-la-restriccion-y-el-concepto-de-casa-extra\/","title":{"rendered":"Netflix: c\u00f3mo impact\u00f3 la restricci\u00f3n y el concepto de \u00abcasa extra\u00bb"},"content":{"rendered":"<p><strong>Netflix\u00a0<\/strong>anunci\u00f3 hace poco tiempo un cambio trascendental en la venta de su contenido audiovisual:<strong>\u00a0ya no ser\u00e1 ilimitada la cantidad de ubicaciones en las que un usuario con su cuenta pueda ver las distintas producciones.<\/strong>\u00a0La empresa estadounidense determin\u00f3 que solo se podr\u00e1 tener una TV asociada al plan y ubicada en un lugar determinado y para poder disfrutar de la oferta en otra ubicaci\u00f3n habr\u00e1 que abonar un cargo adicional.<\/p>\n<p>La plataforma de streaming ahora permite que solo se pueda acceder a ella desde otro lugar en smartphones, tablets y notebooks, pero ya no en TV\u2019s. La medida alcanza a varios pa\u00edses de Latinoam\u00e9rica adem\u00e1s de Argentina, como El Salvador, Honduras, Rep\u00fablica Dominicana y Guatemala.<\/p>\n<p><strong>\u00bfC\u00f3mo hacer para seguir usando Netflix durante un viaje?<\/strong><\/p>\n<p>Se puede ingresar desde el dispositivo m\u00f3vil sin problemas o desde otra televisi\u00f3n con un plazo m\u00e1ximo de 15 d\u00edas. Pasado ese periodo, la \u00fanica alternativa es suscribirse al nuevo plan y sumar una \u00abcasa extra\u00bb.<\/p>\n<p>Esa es la alternativa que ofrece la marca para quienes tengan dos lugares en el que quieran ver sus series o pel\u00edculas. A partir de ahora, el plan B\u00e1sico tendr\u00e1 solo una casa en el que se pueda abrir esa sesi\u00f3n, mientras que el Est\u00e1ndar extiende a dos el n\u00famero de hogares. Luego, est\u00e1 el plan Premium, destinado a quienes necesiten usar Netflix en hasta tres ubicaciones diferentes.<\/p>\n<p>Esta restricci\u00f3n est\u00e1 destinada a terminar con los llamados usuarios \u2018par\u00e1sitos\u2019. Se trata de aquellos con cuentas compartidas, que utilizan la de un conocido o familiar pero no viven en la misma casa. El resultado era negativo: Netflix ten\u00eda muchos m\u00e1s consumidores de su productos que personas que pagaban por \u00e9l. Por eso, determin\u00f3 este cierre de cuentas en lugares clave que, se cree, luego expandir\u00e1 en la mayor\u00eda de los pa\u00edses donde ofrece su servicio.<\/p>\n<h3><strong>Streaming, la nueva era de los contenidos audiovisuales<\/strong><\/h3>\n<p>Las plataformas de streaming, con Netflix a la cabeza en el mercado mundial, supieron disputarle el reinado al cable en la oferta de contenidos audiovisuales. Y si ya pasados varios a\u00f1os de la aparici\u00f3n y consolidaci\u00f3n de esta alternativa se advierte una preponderancia por encima del modelo que fue auge en los 90 y 00, mucho se relacionan el concepto que trae consigo la idea de streaming. Los diferenciales estaban marcados: ver lo que quer\u00e9s, cu\u00e1ndo quer\u00e9s, c\u00f3mo quer\u00e9s y d\u00f3nde quer\u00e9s.<\/p>\n<p>Pero este ideal que presentaba esta nueva forma de ocio se ve afectada por la medida que lanza Netflix y que puede ser repetida por su competencia \u2014aunque, por ahora, se limitan a aprovecharlo para diferenciarse de su rival\u2014. La idea del d\u00f3nde se puso en jaque:\u00a0<strong>ahora es limitado y se parece m\u00e1s a lo que ofrec\u00eda el cable.\u00a0<\/strong>Queda la opci\u00f3n, hasta el momento, de consumir series y pel\u00edculas en cualquier lugar, pero no en la c\u00f3moda pantalla de la TV, sino en celulares y otros dispositivos.<\/p>\n<p>No es el primero de los aspectos que mut\u00f3 desde la concepci\u00f3n original de streaming. El \u201ccu\u00e1ndo quieras\u201d ya no es tan as\u00ed. En \u00e9pocas en las que el \u2018marat\u00f3n\u2019 se asocia m\u00e1s a ver 10 cap\u00edtulos de una serie de corrido que al esfuerzo f\u00edsico, casi todas las plataformas de contenido audiovisual recurren a una vieja pr\u00e1ctica. Las temporadas no se cargan completas \u2014salvo que se trate de un producto viejo\u2014 y publican un episodio por semana para mantener y captar la atenci\u00f3n del p\u00fablico. Nuevas tendencias de consumo que se parecen a las que las preced\u00edan.<\/p>\n<div id=\"hybs-mslot-8600-2\" class=\"hybs-mslot\"><\/div>\n<p><strong>Del otro lado, el ingenio<\/strong><\/p>\n<p>La restricci\u00f3n de Netflix cay\u00f3 p\u00e9simo entre sus clientes y, sobre todo, entre quienes se entreten\u00edan con la cuenta de otro. Pero tambi\u00e9n fue aprovechada por sus competidores, que inmediatamente lanzaron avisos publicitarios resaltando que ellos no implementaron la \u2018casa extra\u2019, al menos por ahora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma de streaming ahora permite que solo se pueda acceder a ella desde otro lugar en smartphones, tablets y notebooks, pero ya no en TV&#8217;s.<\/p>\n","protected":false},"author":8,"featured_media":89081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1594],"tags":[1775],"class_list":{"0":"post-89080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"tag-netflix"},"yoast_head":"<title>Netflix: c\u00f3mo impact\u00f3 la restricci\u00f3n y el concepto de &quot;casa extra&quot; - Informe Litoral<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informelitoral.com.ar\/netflix-como-impacto-la-restriccion-y-el-concepto-de-casa-extra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix: c\u00f3mo impact\u00f3 la restricci\u00f3n y el concepto de &quot;casa extra&quot; - 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