{"id":59976,"date":"2021-05-14T08:12:33","date_gmt":"2021-05-14T11:12:33","guid":{"rendered":"https:\/\/www.informelitoral.com.ar\/?p=59976"},"modified":"2021-05-14T08:12:33","modified_gmt":"2021-05-14T11:12:33","slug":"ley-de-gondolas-los-supermercados-tienen-que-destacar-los-precios-mas-baratos","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/ley-de-gondolas-los-supermercados-tienen-que-destacar-los-precios-mas-baratos\/","title":{"rendered":"Ley de g\u00f3ndolas: los supermercados tienen que destacar los precios m\u00e1s baratos"},"content":{"rendered":"<p class=\"com-paragraph  --capital --s\">Enmarcado en la ley de g\u00f3ndolas,<strong>\u00a0el Gobierno reglament\u00f3 que los hipermercados identifiquen mediante un cartel cu\u00e1l es el producto m\u00e1s barato<\/strong>\u00a0por unidad de medida dentro de una categor\u00eda.<\/p>\n<p class=\"com-paragraph   --s\">Espec\u00edficamente, la medida exige que los productos m\u00e1s baratos por unidad de cada g\u00f3ndola deber\u00e1n estar a una altura equidistante entre el primer y el \u00faltimo estante, es decir,<strong>\u00a0a una altura media.<\/strong>\u00a0El mismo tendr\u00e1 que ser exhibido con una carteler\u00eda perpendicular a la g\u00f3ndola<strong>\u00a0que cite la leyenda \u201cMENOR PRECIO por unidad de medida.<\/strong> Ley 27.545\u201d.<\/p>\n<p class=\"com-paragraph   --s\">Adem\u00e1s, <strong>el valor m\u00e1s econ\u00f3mico del mercado no puede ser de car\u00e1cter transitorio.\u00a0<\/strong>De esta forma, quedar\u00edan excluidos de la carteler\u00eda aquellos productos que se encuentren en oferta, tengan bonificaciones o descuentos de alg\u00fan tipo.<\/p>\n<p class=\"com-paragraph   --s\">\u201cEl objetivo de esta medida es profundizar el cumplimiento de los objetivos de la Ley de G\u00f3ndolas,\u00a0<strong>robusteciendo la competencia y dando mayor transparencia a la comercializaci\u00f3n<\/strong>\u00a0de determinados productos para el beneficio de las consumidoras y consumidores\u201d, explic\u00f3 la Secretar\u00eda que encabeza Paula Espa\u00f1ol.\u00a0<strong>La resoluci\u00f3n entrar\u00e1 en vigencia a partir del viernes de la semana que viene.<\/strong><\/p>\n<p class=\"com-paragraph   --s\"><strong>La lista de \u201cproductos esenciales\u201d que considera la resoluci\u00f3n se compone de art\u00edculos de 43 categor\u00edas diferentes.\u00a0<\/strong>Entre ellos se incluye la leche fresca y larga vida, manteca, queso crema, yogur bebible y no bebible, mayonesa, arroz, harina de ma\u00edz, aceite de girasol, mermeladas, dulce de leche, jab\u00f3n l\u00edquido, en polvo y suavizantes para ropa, lavandina l\u00edquida (excepto para ropa), detergente, algodones, champ\u00fa, desodorantes y antitranspirantes.<\/p>\n<p class=\"com-paragraph   --s\">Tambi\u00e9n contempla las tapas para tarta y empanadas, conservas de tomate en pur\u00e9 y en lata, pastas secas, pan rallado y rebozadores, harina de trigo, panes envasados, galletitas de agua, yerba mate, dulces y jaleas, az\u00facar blanca, agua sin gas, jab\u00f3n de tocador, acondicionador para el pelo, cremas dentales, pa\u00f1ales infantiles y para adultos, productos de gesti\u00f3n menstrual, limpiadores para pisos, repelentes, papel higi\u00e9nico y rollos de cocina.<\/p>\n<div class=\"mod-banner --middle_2_dsk\">\n<div id=\"middle_2_dsk\" class=\"com-banner\" data-google-query-id=\"CLe5t-2DyfACFXcAuQYdFOMOPQ\"><\/div>\n<\/div>\n<p class=\"com-paragraph   --s\">Cabe recordar que la ley de g\u00f3ndolas fue sancionada hace m\u00e1s de un a\u00f1o. Sin embargo, la pandemia demor\u00f3 su reglamentaci\u00f3n hasta diciembre \u00faltimo. De acuerdo con la Secretar\u00eda de Comercio Interior,\u00a0<strong>la ley \u201cbusca generar un trato igualitario entre los diferentes proveedores<\/strong>\u00a0para evitar pr\u00e1cticas que perjudiquen o pongan en riesgo la libre competencia o generen distorsiones de mercado\u201d.<\/p>\n<p class=\"com-paragraph   --s\">A su vez, el Gobierno intenta ampliar la oferta de productos, raz\u00f3n por la cual estableci\u00f3 la obligatoriedad de incluir en las g\u00f3ndolas a aquellos bienes elaborados por las pymes, sectores de la agricultura familiar, campesina, ind\u00edgena, de la econom\u00eda popular y de cooperativas y asociaciones mutuales.<\/p>\n<p class=\"com-paragraph   --s\"><strong>\u201cEl incumplimiento de la ley ser\u00e1 sancionada con las multas previstas en el R\u00e9gimen de Lealtad Comercial\u00a0<\/strong>y las que pudieren corresponder las leyes de Defensa de la Competencia y de Defensa del Consumidor\u201d, advirti\u00f3 la Secretar\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deben colocarles un cartel y ubicarlos a una altura media de las g\u00f3ndolas para que est\u00e9n a la vista de los consumidores. Se podr\u00e1 denunciar a quienes no lo hagan para que sean sancionados.<\/p>\n","protected":false},"author":2,"featured_media":26732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1594,7],"tags":[393,2300,32,310],"class_list":{"0":"post-59976","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"category-nacionales","9":"tag-consumo","10":"tag-ley-de-gondolas","11":"tag-precios","12":"tag-supermercados"},"yoast_head":"<title>Ley de g\u00f3ndolas: los supermercados tienen que destacar los precios m\u00e1s baratos - Informe Litoral<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informelitoral.com.ar\/ley-de-gondolas-los-supermercados-tienen-que-destacar-los-precios-mas-baratos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ley de g\u00f3ndolas: los supermercados tienen que destacar los precios m\u00e1s baratos - Informe Litoral\" \/>\n<meta property=\"og:description\" content=\"Deben colocarles un cartel y ubicarlos a una altura media de las g\u00f3ndolas para que est\u00e9n a la vista de los consumidores. 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