{"id":43881,"date":"2020-05-30T20:38:30","date_gmt":"2020-05-30T23:38:30","guid":{"rendered":"https:\/\/www.isletasnoticias.com.ar\/?p=43881"},"modified":"2020-05-30T20:46:34","modified_gmt":"2020-05-30T23:46:34","slug":"el-negocio-de-las-radios-repetidoras-en-detrimento-de-las-producciones-locales","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/el-negocio-de-las-radios-repetidoras-en-detrimento-de-las-producciones-locales\/","title":{"rendered":"El negocio de las radios repetidoras en detrimento de las producciones locales"},"content":{"rendered":"<ul>\n<li>\u00a0Por <em><a href=\"https:\/\/www.facebook.com\/gonzaloschmidtperiodista\/\"><strong>Gonzalo Schmidt<\/strong><\/a> (*)<\/em><\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Cada vez hay m\u00e1s emisoras de Frecuencia Modulada -FM- en grandes y peque\u00f1as ciudades que optan por retransmitir otras radios, en su mayor\u00eda pertenecientes a multimedios ubicados en la Ciudad de Buenos Aires.<\/p>\n<p>En tiempos de crisis y donde la torta publicitaria se achica, estas acciones van en detrimento de las producciones locales, de aquellos que optan por informar sobre la realidad de su ciudad o localidad, a trav\u00e9s de su FM o sitio web.<\/p>\n<p>Las repetidoras, tienen la ventaja de contar con escasa mano de obra, por ende tienen costos sensiblemente menores a los de aquellos que optan por generar contenidos propios. Es decir, una FM que retransmite a otra radio, puede funcionar con una consola y una computadora, con la luz apagada, a puertas cerradas y sin personal.<\/p>\n<p>Lo parad\u00f3jico de esta situaci\u00f3n, es que en muchos casos reciben abultada pauta oficial por parte de municipios, reparticiones provinciales y tambi\u00e9n desde el sector privado, que en ocasiones cae en el enga\u00f1o de que su negocio saldr\u00e1 al aire en la radio principal con llegada a todo el pa\u00eds, cuando esto obviamente no es as\u00ed.<\/p>\n<p>A ello se suma, que un solo empresario a veces tiene varias radios que repiten diferentes emisoras y sin ning\u00fan programa propio. Es decir, que todo lo que ingresa en pauta publicitaria, queda en una sola mano.<\/p>\n<p>En este contexto, por parte de los oyentes, se pierde algo tan valioso y necesario como la informaci\u00f3n local. Se conoce m\u00e1s qu\u00e9 indica el pron\u00f3stico del tiempo en Buenos Aires o Rosario, que lo que est\u00e1 pasando a la vuelta de su casa. Sin embargo, se esta cada vez m\u00e1s lejos de que se regule esta situaci\u00f3n.<\/p>\n<p>(*) <em>Director de IN, Licenciado en Comunicaci\u00f3n Social.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tienen menos costos que aquellos que optan por informar lo que pasa en su ciudad o localidad, cuentan con pauta oficial y auspiciantes privados que -en algunos casos- caen en un enga\u00f1o.<\/p>\n","protected":false},"author":2,"featured_media":43882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[11],"tags":[53,44,184,1210,185,982,482,183],"class_list":{"0":"post-43881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-opinion","8":"tag-comunicacion","9":"tag-economia","10":"tag-fm","11":"tag-gonzalo-schmidt","12":"tag-medios","13":"tag-opinion","14":"tag-periodismo","15":"tag-radios"},"yoast_head":"<title>El negocio de las radios repetidoras en detrimento de las producciones locales - 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