{"id":243606,"date":"2025-12-15T11:10:38","date_gmt":"2025-12-15T14:10:38","guid":{"rendered":"https:\/\/informelitoral.com.ar\/?p=243606"},"modified":"2025-12-15T21:59:30","modified_gmt":"2025-12-16T00:59:30","slug":"lanzaron-hola-parana-promocion-3x2-en-alojamientos-para-impulsar-el-turismo-local","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/lanzaron-hola-parana-promocion-3x2-en-alojamientos-para-impulsar-el-turismo-local\/","title":{"rendered":"\u00abHola Paran\u00e1\u00bb la ciudad impulsa el turismo con una oferta 3×2 en alojamientos"},"content":{"rendered":"

En un esfuerzo conjunto entre el sector p\u00fablico y privado, la Municipalidad de Paran\u00e1 y el Ente Mixto de Promoci\u00f3n Tur\u00edstica (EMPATUR) lanzaron la promoci\u00f3n \u00abHola Paran\u00e1\u00bb<\/b>, que ofrece una atractiva oferta de 3×2 en alojamientos<\/b> adheridos. Esta iniciativa busca incentivar la llegada de visitantes y dinamizar la econom\u00eda local durante la temporada.<\/p>\n

\"\"<\/p>\n

La presidenta municipal, Rosario Romero<\/b>, destac\u00f3 la importancia del trabajo articulado. \u00abParan\u00e1 tiene un enorme potencial tur\u00edstico y queremos que cada vez m\u00e1s personas la descubran, la recorran y la disfruten\u00bb, afirm\u00f3. Adem\u00e1s, subray\u00f3 que este tipo de acciones representa una herramienta concreta para fortalecer la actividad, permitiendo \u00abacompa\u00f1ar a los prestadores locales, promover el movimiento econ\u00f3mico y consolidar a la ciudad como un destino atractivo\u201d.<\/p>\n

Del archivo:\u00a0Paran\u00e1: comenzaron las inscripciones para las colonias de vacaciones municipales<\/a><\/strong><\/em><\/h6>\n

Origen de la iniciativa y marco estrat\u00e9gico<\/strong><\/h2>\n

El subsecretario de Turismo y presidente del directorio del EMPATUR, Agust\u00edn Clavenzani<\/b>, explic\u00f3 que la promoci\u00f3n 3×2 surgi\u00f3 de una propuesta de la Asociaci\u00f3n Empresaria Hotelera Gastron\u00f3mica de Paran\u00e1 (AEHGP)<\/b>, un actor clave dentro del Ente de Turismo.<\/p>\n

Clavenzani enfatiz\u00f3 que \u00abeste 3×2 se suma a otras acciones que buscan atraer la llegada de visitantes en esta temporada y son desarrolladas por una alianza p\u00fablica y privada<\/b> que se propone, a trav\u00e9s del turismo, dinamizar la econom\u00eda local y generar empleo\u201d.<\/p>\n

Es fundamental destacar que todos los alojamientos que participan de esta promoci\u00f3n est\u00e1n formalmente constituidos, cumpliendo con la legislaci\u00f3n vigente, y su listado puede consultarse en el sitio web oficial http:\/\/parana.tur.ar<\/a>.<\/strong><\/p>\n

El plan de marketing \u00abHola Paran\u00e1\u00bb<\/strong><\/h2>\n

La promoci\u00f3n es parte integral del Plan Operativo de Marketing 2025-2027<\/b> que el EMPATUR y la Municipalidad est\u00e1n implementando para consolidar la ciudad a nivel nacional. La campa\u00f1a incluye la difusi\u00f3n de m\u00faltiples atractivos de la capital entrerriana, tales como:<\/p>\n

    \n
  • \n

    Atractivos naturales y recreativos:<\/b> R\u00edo, playas, naturaleza, deportes y paseos como el Paran\u00e1 Bus Tur\u00edstico y el Islote Curup\u00ed.<\/p>\n<\/li>\n

  • \n

    Identidad y cultura:<\/b> Arte, historia, cultura y el posicionamiento de Paran\u00e1 como Capital Nacional del Pescado de R\u00edo<\/b>.<\/p>\n<\/li>\n

  • \n

    Conectividad:<\/b> La cercan\u00eda con grandes capitales como Buenos Aires, C\u00f3rdoba y Rosario.<\/p>\n<\/li>\n<\/ul>\n

    Entre las acciones de difusi\u00f3n, se incluye publicidad en medios regionales y nacionales, v\u00eda p\u00fablica en ciudades cercanas, participaci\u00f3n en ferias y el trabajo con influencers<\/i> del sector. Adem\u00e1s, se mantiene una fuerte estrategia de captaci\u00f3n de eventos para fomentar el turismo de reuniones, un segmento crucial que permite generar ingresos y turismo durante todo el a\u00f1o.(Informe Litoral<\/em>)<\/p>\n","protected":false},"excerpt":{"rendered":"

    Una alianza entre el sector p\u00fablico y privado, liderada por EMPATUR y la Municipalidad, busca dinamizar la econom\u00eda local y consolidar a Paran\u00e1 como destino nacional.<\/p>\n","protected":false},"author":8,"featured_media":243609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.parana.gob.ar\/writable\/uploads\/oldnews\/1566825442.jpg","fifu_image_alt":"","footnotes":""},"categories":[1597,1378],"tags":[45,104],"class_list":{"0":"post-243606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parana","8":"category-turismo","9":"tag-parana","10":"tag-turismo"},"yoast_head":""Hola Paran\u00e1" la ciudad impulsa el turismo con una oferta 3x2 en alojamientos - Informe Litoral<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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