{"id":208633,"date":"2025-01-08T10:08:09","date_gmt":"2025-01-08T13:08:09","guid":{"rendered":"https:\/\/www.informelitoral.com.ar\/?p=208633"},"modified":"2025-01-08T10:13:09","modified_gmt":"2025-01-08T13:13:09","slug":"danica-cerro-su-historica-planta-y-despidio-a-150-empleados","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/danica-cerro-su-historica-planta-y-despidio-a-150-empleados\/","title":{"rendered":"D\u00e1nica cerr\u00f3 su hist\u00f3rica planta y despidi\u00f3 a 150 empleados"},"content":{"rendered":"

D\u00e1nica Dorada<\/strong>, la marca de margarina de la empresa de capitales cordobeses Grupo Beltr\u00e1n, cerr\u00f3 su hist\u00f3rica planta ubicada en Llavallol, en el sur de la Provincia de Buenos Aires<\/strong>, que abri\u00f3 sus puertas en 1939<\/strong>.<\/p>\n

Si bien la f\u00e1brica detuvo su actividad en octubre, cuando la compa\u00f1\u00eda anticip\u00f3 vacaciones al personal y lanz\u00f3 un plan de retiros voluntarios, ahora confirm\u00f3 su cierre definitivo, con 150 empleados despedidos. Tercerizar\u00e1 la producci\u00f3n.<\/p>\n

Fuentes sindicales aseguraron que en las \u00faltimas horas comenzaron a llegar las notificaciones a los trabajadores con el pago del 50% de las indemnizaciones, financiado con la venta de maquinarias e instalaciones.<\/p>\n

En los telegramas, la empresa alude a la figura de despido con causa \u201cen los t\u00e9rminos del art\u00edculo 247 de Ley de Contrato de Trabajo, en atenci\u00f3n a la grav\u00edsima situaci\u00f3n econ\u00f3mica\u201d, que permite abonar el 50% de la indemnizaci\u00f3n.<\/p>\n

En ese sentido, D\u00e1nica se refiri\u00f3 a un combo de factores que provocaron este desenlace: desfasaje de costos, altos costos laborales \u201cdebido a un encuadre sindical que no corresponde y duplica la media de la industria\u201d, dificultades log\u00edsticas y de comercializaci\u00f3n, y la profundizaci\u00f3n de la ca\u00edda de ventas \u201cen un entorno de recesi\u00f3n econ\u00f3mica\u201d.<\/p>\n

La planta ya hab\u00eda cerrado, aunque moment\u00e1neamente, en 2020, durante la pandemia y tras varios d\u00edas de conflictos gremiales y desvinculaciones. Fue cuando D\u00e1nica pidi\u00f3 el procedimiento preventivo de crisis.<\/p>\n

Y en 2023, la firma ces\u00f3 sus operaciones en San Luis<\/strong>. De ahora en m\u00e1s, conservar\u00e1 una planta de aderezos en el Parque Industrial Ferreyra, en C\u00f3rdoba<\/strong>.<\/p>\n

Ca\u00edda de ventas<\/strong><\/h2>\n

El sector enfrenta una ca\u00edda de ventas desde hace a\u00f1os. Tambi\u00e9n el principal competidor de D\u00e1nica, Compa\u00f1\u00eda Argentina de Levaduras S.A. (Calsa), tuvo que redefinir su negocio.<\/p>\n

Otto Sebasti\u00e1n Bemberg, miembro de la familia fundadora de Cervecer\u00eda y Malter\u00eda Quilmes, cre\u00f3 la marca de levadura que lleg\u00f3 a tener m\u00e1s del 90% del mercado local y hoy pertenece a un grupo multinacional due\u00f1o de varias cadenas, entre ellas, la espa\u00f1ola de tiendas departamentales de ropa Primark.<\/p>\n

As\u00ed, los Bemberg fundaron Calsa en 1923 y estuvieron al mando de ella por casi siete d\u00e9cadas, hasta que en 1992 fue adquirida por la australiana Burns Philp por US$ 50 millones, que en 2004 se fusion\u00f3 con la brit\u00e1nica Associated British Foods (ABF).<\/p>\n

En el pa\u00eds, opera el negocio a trav\u00e9s de la subsidiaria AB Mauri, fundada ese a\u00f1o. Actualmente, solo vende levadura, pero lleg\u00f3 a comercializar las margarinas Super y MTK.<\/p>\n

La historia de D\u00e1nica<\/strong><\/h2>\n

La historia de D\u00e1nica empez\u00f3 en 1940, con un inmigrante dan\u00e9s. Pero hubo que esperar hasta 1963 para que la planta de Lavallol, apodada \u2018Flora D\u00e1nica\u2019, sacara la primera margarina vegetal bajo el nombre de D\u00e1nica.<\/p>\n

En la d\u00e9cada del \u201970, la publicidad de la marca se convirti\u00f3 en un cl\u00e1sico. La escena de la ni\u00f1a de dos colitas saltando la soga y repitiendo la canci\u00f3n qued\u00f3 en el imaginario popular y era repetida por miles de argentinos y en recreos de las escuelas. A tal punto que la peque\u00f1a fue estampada junto al logo.<\/p>\n

\u201cMariana, and\u00e1 al almac\u00e9n de la esquina y traeme D\u00e1nica Dorada\u201d, le ped\u00eda la madre a la nena, que sal\u00eda saltando a hacer el mandado. De camino, repet\u00eda el pedido saltando la soga. \u201cD\u00e1nica Dorada, D\u00e1nica Dorada\u201d. Cuando parec\u00eda olvidarse, recordaba: \u201cEra para untar, era para untar\u201d.<\/p>\n

En 2005, la compa\u00f1\u00eda renov\u00f3 toda su l\u00ednea de margarinas y comenz\u00f3 a elaborar alimentos libres de \u00e1cidos grasos trans, sin colesterol y con el agregado de nutrientes esenciales y vitaminas.<\/p>\n

En 2011, la mayor\u00eda accionaria de D\u00e1nica pas\u00f3 al grupo brasile\u00f1o Brasil Foods (BRF), formado por las empresas Perdigao y Sadia. La compra de la f\u00e1brica de margarina incluy\u00f3 adem\u00e1s la adquisici\u00f3n de la firma Avex por un monto total de $ 630 millones.<\/p>\n

Pero en 2018, BRF se desprendi\u00f3 de activos en la Argentina, en el marco de su plan de reestructuraci\u00f3n mundial, y le vendi\u00f3 Avex D\u00e1nica y su f\u00e1brica al grupo cordob\u00e9s Beltr\u00e1n, que se convirti\u00f3 en uno de los principales jugadores de la industria c\u00e1rnica del pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"

La empresa, en manos de capitales argentinos, hab\u00eda frenado la f\u00e1brica en octubre. Tercerizar\u00e1 la producci\u00f3n. Advierten por ca\u00edda de ventas.<\/p>\n","protected":false},"author":8,"featured_media":208634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1594],"tags":[5479,5480],"class_list":{"0":"post-208633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"tag-danica","9":"tag-fabrica-cerrada"},"yoast_head":"D\u00e1nica cerr\u00f3 su hist\u00f3rica planta y despidi\u00f3 a 150 empleados - Informe Litoral<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informelitoral.com.ar\/danica-cerro-su-historica-planta-y-despidio-a-150-empleados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e1nica cerr\u00f3 su hist\u00f3rica planta y despidi\u00f3 a 150 empleados - Informe Litoral\" \/>\n<meta property=\"og:description\" content=\"La empresa, en manos de capitales argentinos, hab\u00eda frenado la f\u00e1brica en octubre. 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