{"id":190159,"date":"2024-06-26T22:28:29","date_gmt":"2024-06-27T01:28:29","guid":{"rendered":"https:\/\/www.informelitoral.com.ar\/?p=190159"},"modified":"2024-06-26T22:28:29","modified_gmt":"2024-06-27T01:28:29","slug":"social-media-day-2024-como-seguir-el-evento-por-streaming","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/social-media-day-2024-como-seguir-el-evento-por-streaming\/","title":{"rendered":"Social Media Day 2024: c\u00f3mo seguir el evento por streaming"},"content":{"rendered":"

Este jueves 27 de junio se celebrar\u00e1 la 14\u00ba edici\u00f3n del Social Media Day Buenos Aires<\/strong>, un evento de referencia sobre tendencias digitales y redes sociales. La jornada se llevar\u00e1 a cabo en la Usina del Arte (Agust\u00edn R. Caffarena 1, Buenos Aires) de 13:30 a 19:30 y tambi\u00e9n se transmitir\u00e1 v\u00eda streaming para toda Argentina y pa\u00edses de habla hispana.<\/p>\n

El evento contar\u00e1 con la participaci\u00f3n de destacados oradores de empresas l\u00edderes como TikTok, Arcos Dorados (McDonald’s), Naranja X, Meta, Hogarth, y Duh Creators, entre otros. Los profesionales de la industria disertar\u00e1n sobre temas como transformaci\u00f3n digital, inteligencia artificial, estrategias de contenido, creatividad e influencers.<\/p>\n

Adem\u00e1s, se abordar\u00e1n temas cruciales como la inteligencia artificial aplicada al marketing y el impacto de TikTok en la cultura. Se presentar\u00e1n casos de \u00e9xito de marcas reconocidas en redes sociales y el ecosistema digital. Tambi\u00e9n se realizar\u00e1n 2 paneles, panel de medios para profundizar en las tendencias digitales actuales, y un panel de casos donde se analizar\u00e1 las diferentes estrategias de contenidos para Redes Sociales<\/p>\n

\n

Pr\u00f3ximas fechas del Social Media Day, 11 de septiembre en Santa Fe y 12 de septiembre en Paran\u00e1.<\/p>\n

\"\"<\/a><\/p>\n<\/blockquote>\n

Cronograma<\/strong><\/h2>\n

13:30 Acreditaciones<\/p>\n

14:00 Bienvenida a cargo de Adriana Bustamante, Diego Piscitelli y Alessandro Piscitelli<\/p>\n

14:10 Los cuatro (nuevos) principios del Marketing Digital que todos deber\u00edamos tener presente. Gustavo Buchbinder – Fundador de Webar Interactive y Be Influencers<\/p>\n

14:30 \u00abPassion points en Social Media: Un golazo\u00bb – Julieta L\u00f3pez – Mar\u00eda Natalia Ruiz Roque – NaranjaX<\/p>\n

14:50 \u00bfQui\u00e9n es el rey? \u00bfEl contenido o el creador? Hernan Samp\u00f3 – Chief Content Officer Hogarth Cono Sur\/Andina<\/p>\n

15:10 Feedelizar cooltura: espacios y soluciones digitales en Comunicaci\u00f3n Interna – Florencia Fragal\u00e1 – Jefa de comunicaciones internas y marca empleadora de Arcos Dorados<\/p>\n

15:30 \u00abEvoluci\u00f3n de los canales digitales de la Ciudad de Buenos Aires\u00bb – Julieta Rappan, Directora Medios Digitales GCBA<\/p>\n

15:50 \u00abTendencias digitales en medios\u00bb – Javier Rodr\u00edguez Petersen (El Cronista). Maurice Jalf\u00f3n (Infobae). Hern\u00e1n Baccaro (Clar\u00edn). Candela G\u00f3mez (Perfil). Modera Elea Arias Larroud\u00e9<\/p>\n

16:20 Break<\/p>\n

17:00 \u00abUs\u00e1 Inteligencia Artificial en el mundo real\u00bb. Fabio Baccaglioni – Project Manager Selva by Aleph<\/p>\n

17:20 \u00abTikTok y el impacto en la cultura\u00bb Mar\u00eda Laura Per\u00f3 – Head of Sales en TikTok para Cono Sur<\/p>\n

17:40 \u00abInfluencer Marketing,: Ecosistema y buenas pr\u00e1cticas\u00bb Mar\u00eda Valeria Oyuela – Head Managing Director Duh! creators<\/p>\n

18:00 \u00abHack Growth, C\u00f3mo potenciar tu estrategia con Meta – Mart\u00edn Enriquez; Client Partner Regional en Meta y Lucia Errea; Account Manager South Cone en Meta.<\/p>\n

18:20 \u00abPrompteando los 7 pecados capitales de la IA \u201d. Marina Saroka – Planetlambo<\/p>\n

18:40 Panel de Casos: Estrategias de contenidos para Redes Sociales (\u201cMuchachos\u201d, la pel\u00edcula r\u00e9cord: del cine al fen\u00f3meno viral en tik tok \/\/ De las sierras de Cordoba a Latinoamerica. Las historias de Cosquin Rock \/\/ Club Atl\u00e9tico Talleres: El aumento de performance digital en todas las aristas de un club de f\u00fatbol)<\/p>\n

19:30 Fin del evento<\/p>\n

Entradas y Beneficios<\/strong><\/h2>\n

Las entradas para el evento, tanto presencial como v\u00eda streaming, est\u00e1n disponibles en\u00a0www.smday.com.ar\/buenosaires<\/a>. Los aliados, como el IAB, Interact, CACE\u00a0 pueden acceder a beneficios de entrada anticipada con descuentos de hasta el 30% OFF. Alumnos y profesores de universidades tambi\u00e9n tienen beneficios especiales enviando su certificado o n\u00famero de legajo a contacto@smday.com.ar.<\/p>\n

Sponsors y apoyo<\/strong><\/h2>\n

El Social Media Day Buenos Aires cuenta con el patrocinio de Naranja X, Arcos Dorados, RUS (R\u00edo Uruguay Seguros), TikTok, Hogarth, Telecom Redacciones5g, Duh Creators, y el Gobierno de la Ciudad de Buenos Aires, entre otros. El evento tambi\u00e9n recibe el apoyo de medios nacionales y aliados estrat\u00e9gicos.<\/p>\n

Organizaci\u00f3n<\/strong><\/h2>\n

El Social Media Day est\u00e1 organizado por Digital Interactivo, liderado por Adriana Bustamante, Diego Piscitelli y Alessandro Piscitelli. Para m\u00e1s informaci\u00f3n, visit\u00e1 la p\u00e1gina web o el Instagram @smdayar.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El evento se llevar\u00e1 adelante este jueves 27 de junio desde las 13:50 en la Ciudad de Buenos Aires.<\/p>\n","protected":false},"author":2,"featured_media":190161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[9,15],"tags":[53,185,1669,36,4928,2637],"class_list":{"0":"post-190159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sociedad","8":"category-tecnologia","9":"tag-comunicacion","10":"tag-medios","11":"tag-medios-de-comunicacion","12":"tag-redes-sociales","13":"tag-social-media-day","14":"tag-tendencias"},"yoast_head":"Social Media Day 2024: c\u00f3mo seguir el evento por streaming - Informe Litoral<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informelitoral.com.ar\/social-media-day-2024-como-seguir-el-evento-por-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Day 2024: c\u00f3mo seguir el evento por streaming - 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