{"id":14444,"date":"2016-03-16T08:30:21","date_gmt":"2016-03-16T11:30:21","guid":{"rendered":"http:\/\/www.isletasnoticias.com.ar\/?p=14444"},"modified":"2016-03-16T08:30:21","modified_gmt":"2016-03-16T11:30:21","slug":"instagram-mostrara-las-fotos-por-relevancia","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/instagram-mostrara-las-fotos-por-relevancia\/","title":{"rendered":"Instagram mostrar\u00e1 las fotos por relevancia"},"content":{"rendered":"<p><strong>La red social acaba con el orden cronol\u00f3gico y se parecer\u00e1 m\u00e1s a su due\u00f1o, Facebook.<\/strong><\/p>\n<p><a href=\"http:\/\/www.isletasnoticias.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2016\/03\/146168694.jpg\" rel=\"attachment wp-att-14445\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14445 \" src=\"http:\/\/www.isletasnoticias.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2016\/03\/146168694-1024x694.jpg\" alt=\"A man shows the smartphone photo sharing application Instagram on an Iphone on April 10, 2012 in Paris, one day after Facebook announced a billion-dollar-deal to buy the startup behind Instagram. The free mini-program lets people give classic looks to square photos using &quot;filters&quot; and then share them at Twitter, Facebook or other social networks. AFP PHOTO THOMAS COEX        (Photo credit should read THOMAS COEX\/AFP\/GettyImages)\" width=\"560\" height=\"380\" srcset=\"https:\/\/informelitoral.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2016\/03\/146168694-1024x694.jpg 1024w, https:\/\/informelitoral.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2016\/03\/146168694-300x203.jpg 300w, https:\/\/informelitoral.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2016\/03\/146168694-768x521.jpg 768w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Publicar en <em>Instagram<\/em> con \u00e9xito tiene detr\u00e1s una serie de c\u00e1lculos, como la calidad de la imagen, el horario en que se consigue m\u00e1s \u00abme gusta\u00bb y para las marcas es una cuesti\u00f3n capital, conseguir mostrar sus productos a una audiencia m\u00e1s amplia sin tener que pagar por ello. Para el resto, una cuesti\u00f3n de ego.<\/p>\n<p>Estas t\u00e9cnicas tienen los d\u00edas contados. Instagram, la red social de m\u00e1s crecimiento despu\u00e9s de Snapchat, con m\u00e1s de 400 millones de perfiles activos, por encima de Twitter, ha decidido poner punto final al orden cronol\u00f3gico. Desde su nacimiento este ha sido una de las se\u00f1as de identidad de la red. Su fundador <strong>Kevin Systrom<\/strong> ha explicado en una entrevista en <em>The New York Times<\/em> que van a incluir un algoritmo para mostrar lo m\u00e1s adecuado al gusto de cada cual.<\/p>\n<p>Instagram ha tomado la decisi\u00f3n de manera inesperada, justo antes de impulsar su todav\u00eda t\u00edmida herramienta publicitaria. La intenci\u00f3n es evitar que suceda como con Twitter, que tras nueve a\u00f1os online intent\u00f3 hacer algo parecido y fue interpretado como una p\u00e9rdida de identidad. Entonces opt\u00f3 por dejarlo de manera opcional, mostrando solo los mensajes relevantes para cada perfil con lo que sucedi\u00f3 en su ausencia.<\/p>\n<p>Instagram no ha hecho ning\u00fan cambio en este aspecto desde su nacimiento en 2010. Entre las \u00faltimas mejoras se encuentra la posiblidad de cambiar de cuenta en un mismo m\u00f3vil de manera sencilla. Tambi\u00e9n han mostrado una f\u00f3rmula distinta para medir el \u00e9xito de sus v\u00eddeos, de hasta 15 segundos. En lugar de mostrar la cantidad de \u201cme gusta\u201d, dan prioridad a la cantidad de visionados que ha tenido. Solo si se da sobre la publicaci\u00f3n se despliegan los votos positivos.<\/p>\n<p>Instagram pas\u00f3 a manos de Facebook por 1.000 millones de d\u00f3lares en 2012. Desde entonces, aunque los trabajadores est\u00e1n en la misma sede, ha mantenido una gesti\u00f3n diferenciada con su creador como l\u00edder, aunque muy cercanos a la matriz. Esta decisi\u00f3n hace que se parezca mucho m\u00e1s a Facebook, ordenando a partir de un algoritmo que analice los patrones de comportamiento de los usuarios. Menos democr\u00e1tico si se quiere, pero mucho m\u00e1s adaptado a los modos de consumo m\u00e1s modernos.<\/p>\n<p>El anuncio se ha realizado a trav\u00e9s del blog de la empresa con una analog\u00eda: \u201cSi tu m\u00fasico preferido comparte una pieza del \u00faltimo concierto, estar\u00e1 ah\u00ed, esperando a que te levantes, no importa en qu\u00e9 zona vivas o cu\u00e1ntas cuentas sigas. Y si tu mejor amigo sube una foto con su cachorro, tampoco te los perder\u00e1s\u201d.<\/p>\n<p>Sabedores de que esta decisi\u00f3n ser\u00e1 pol\u00e9mica, termina cubri\u00e9ndose las espaldas: \u201cNos vamos a tomar un tiempo para hacerlo bien y escuchar vuestra opiniones durante el proceso. Vais a vivir la experiencia en los pr\u00f3ximos meses\u201d.<\/p>\n<p>Seg\u00fan los c\u00e1lculos que manejan internamente, un usuario, de media, se pierde el 70% del contenido que te\u00f3ricamente sigue y le interesa. No pretenden que se vea todo, sino que ese 30% que s\u00ed se consulta sea satisfactorio y se adec\u00fae a su gusto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La red social acaba con el orden cronol&oacute;gico y se parecer&aacute; m&aacute;s a su due&ntilde;o, Facebook. Publicar en Instagram con &eacute;xito tiene detr&aacute;s una serie de c&aacute;lculos, como la calidad de la imagen, el horario en que se consigue m&aacute;s &laquo;me gusta&raquo; y para las marcas es una cuesti&oacute;n capital, conseguir mostrar sus productos a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-14444","post","type-post","status-publish","format-standard","category-sociedad","category-tecnologia"],"yoast_head":"<title>Instagram mostrar\u00e1 las fotos por relevancia - Informe Litoral<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informelitoral.com.ar\/instagram-mostrara-las-fotos-por-relevancia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram mostrar\u00e1 las fotos por relevancia - Informe Litoral\" \/>\n<meta property=\"og:description\" content=\"La red social acaba con el orden cronol&oacute;gico y se parecer&aacute; m&aacute;s a su due&ntilde;o, Facebook. Publicar en Instagram con &eacute;xito tiene detr&aacute;s una serie de c&aacute;lculos, como la calidad de la imagen, el horario en que se consigue m&aacute;s &laquo;me gusta&raquo; y para las marcas es una cuesti&oacute;n capital, conseguir mostrar sus productos a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/informelitoral.com.ar\/instagram-mostrara-las-fotos-por-relevancia\/\" \/>\n<meta property=\"og:site_name\" content=\"Informe Litoral\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/informelitoral\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-16T11:30:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/informelitoral.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2016\/03\/146168694.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5020\" \/>\n\t<meta property=\"og:image:height\" content=\"3404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gonzalo Schmidt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InformeLitoral\" \/>\n<meta name=\"twitter:site\" content=\"@InformeLitoral\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gonzalo Schmidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/informelitoral.com.ar\\\/instagram-mostrara-las-fotos-por-relevancia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/informelitoral.com.ar\\\/instagram-mostrara-las-fotos-por-relevancia\\\/\"},\"author\":{\"name\":\"Gonzalo Schmidt\",\"@id\":\"https:\\\/\\\/informelitoral.com.ar\\\/#\\\/schema\\\/person\\\/b9d00407c836482871ef1d57bf8e3180\"},\"headline\":\"Instagram mostrar\u00e1 las fotos por relevancia\",\"datePublished\":\"2016-03-16T11:30:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/informelitoral.com.ar\\\/instagram-mostrara-las-fotos-por-relevancia\\\/\"},\"wordCount\":566,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/informelitoral.com.ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/informelitoral.com.ar\\\/instagram-mostrara-las-fotos-por-relevancia\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.isletasnoticias.com.ar\\\/%77%70%2d%63%6f%6e%74%65%6e%74\\\/uploads\\\/2016\\\/03\\\/146168694-1024x694.jpg\",\"articleSection\":[\"Sociedad\",\"Tecnolog\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/informelitoral.com.ar\\\/instagram-mostrara-las-fotos-por-relevancia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/informelitoral.com.ar\\\/instagram-mostrara-las-fotos-por-relevancia\\\/\",\"url\":\"https:\\\/\\\/informelitoral.com.ar\\\/instagram-mostrara-las-fotos-por-relevancia\\\/\",\"name\":\"Instagram mostrar\u00e1 las fotos por relevancia - 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