{"id":1005,"date":"2013-04-12T10:02:48","date_gmt":"2013-04-12T13:02:48","guid":{"rendered":"http:\/\/www.isletasnoticias.com.ar\/?p=1005"},"modified":"2013-04-12T10:02:48","modified_gmt":"2013-04-12T13:02:48","slug":"medios-segun-ibope-luego-de-10-anos-radio-mitre-recupera-el-liderazgo","status":"publish","type":"post","link":"https:\/\/informelitoral.com.ar\/medios-segun-ibope-luego-de-10-anos-radio-mitre-recupera-el-liderazgo\/","title":{"rendered":"Medios: segun Ibope, luego de 10 a\u00f1os Radio Mitre recupera el liderazgo"},"content":{"rendered":"<p><strong> Hace algunos d\u00edas, se dieron a conocer las cifras de audiencia de<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1006 alignright\" alt=\"Radio Mitre - Radio 10\" src=\"http:\/\/www.isletasnoticias.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2013\/04\/Radio-Mitre-Radio-10-300x228.jpg\" width=\"300\" height=\"228\" srcset=\"https:\/\/informelitoral.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2013\/04\/Radio-Mitre-Radio-10-300x228.jpg 300w, https:\/\/informelitoral.com.ar\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2013\/04\/Radio-Mitre-Radio-10.jpg 315w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><strong><\/strong><\/p>\n<p><strong>\u00a0las radios del mes de marzo, medidas por Ibope, en las que, de lunes a domingos, durante las 24 horas, Radio Mitre consigui\u00f3 un\u00a0<i>share\u00a0<\/i>del 30,5%, mientras que su competidora inmediata, Radio 10, consigui\u00f3 un 26,1% .\u00a0Con estas cifras, la emisora perteneciente al Gr<\/strong><strong>upo Clar\u00edn recupera su liderazgo luego de diez a\u00f1os. La recuperaci\u00f3n comenz\u00f3 a vislumbrarse en febrero, cuando Mitre consigui\u00f3 27,2%, y Radio 10, 28,9%, una diferencia mucho m\u00e1s cercana a la que existi\u00f3 en el promedio de 2012 cuando Radio 10 totaliz\u00f3 34,2%, y Mitre, 22,7 por ciento.<\/strong><\/p>\n<h2><strong>N\u00fameros detallados<\/strong><\/h2>\n<p>De lunes a viernes, en la primera ma\u00f1ana (6 a 10), el programa de <strong>Mar<\/strong><strong>celo Longobardi,<\/strong>\u00a0<i>Cada ma\u00f1ana\u00a0<\/i>, de Mitre, consigui\u00f3 38,1% de\u00a0<i>share\u00a0<\/i>contra los 25,7% de <strong>Samuel \u00abChiche\u00bb Gelblung<\/strong> con\u00a0<i>Hola Chiche,\u00a0<\/i>en Radio 10. Por su parte, <strong>Jorge Lanata<\/strong> con su ciclo\u00a0<i>Lanata sin filtro\u00a0<\/i>, en Mitre, que en esta temporada se emite en el horario de lunes a viernes, de 10 a 14, alcanz\u00f3 un promedio mensual de 34,2%, en tanto que <strong>Oscar Gonz\u00e1lez Oro,<\/strong> que conduce\u00a0<i>El oro y el moro\u00a0<\/i>en la competencia midi\u00f3 25,5% de\u00a0<i>share\u00a0<\/i>. Adem\u00e1s, la dupla de\u00a0<i>Encendidos en la tar<\/i><i>de\u00a0<\/i>(de lunes a viernes, de 14 a 17), que componen <strong>Mar\u00eda Isabel S\u00e1nchez<\/strong> y el humorista <strong>Rolo Villar<\/strong>, consigui\u00f3 el 26,9% contra los 26,1% que alcanz\u00f3 el programa de <strong>Rolando Hanglin<\/strong> en la 10.<\/p>\n<p>Las mediciones de audiencia del \u00e1mbito radial indican que Radio Mitre se impuso en el mes de marzo a su competidora, Radio 10, con una diferencia de 4,4% de\u00a0<i>share\u00a0<\/i>, en las mediciones de lunes a domingos, de 0 a 24, y de 4,2%, de lunes a viernes, de 0 a 24. Estas nuevas mediciones de Ibope eran esperadas, pero no con un resultado tan contundente, ya que en el trimestre pasado la AM 790 tambi\u00e9n hab\u00eda vencido a AM710, pero s\u00f3lo en la franja que va de 6 a 17.<\/p>\n<p>Siempre seg\u00fan la medidora brasile\u00f1a, el mes de enero hab\u00eda sido para Radio\u00a010, con 32,1%; seguida por Mitre, 25,6%, y La Red se hab\u00eda quedado con el tercer puesto, con 11,5%, mientras que en febrero los n\u00fameros empezaron a modificarse con notoriedad; ese mes, de lunes a domingos, durante las 24 horas, se impon\u00eda Radio 10 con 28,8%, apenas a 1,7% por encima de Mitre, y quedaba tercera La Red, con 11,8%; cuarta Continental, con 11,3%; quinta Radio Nacional, con 7,3%, y Del Plata, con 4,3%. Esto se explicaba con la llegada de <strong>Marcelo Longobardi<\/strong> y el cambio de horario del programa de<strong> Jorge Lanata<\/strong> que le empezaba a rendir sus frutos a Mitre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace algunos d&iacute;as, se dieron a conocer las cifras de audiencia de &nbsp;las radios del mes de marzo, medidas por Ibope, en las que, de lunes a domingos, durante las 24 horas, Radio Mitre consigui&oacute; un&nbsp;share&nbsp;del 30,5%, mientras que su competidora inmediata, Radio 10, consigui&oacute; un 26,1% .&nbsp;Con estas cifras, la emisora perteneciente al Grupo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-1005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-espectaculos"},"yoast_head":"<title>Medios: segun Ibope, luego de 10 a\u00f1os Radio Mitre recupera el liderazgo - 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